Brand Automation

A brand audit provides an analysis of an organization’s brand and its brand management and marketing effectiveness. It assesses a brand’s strengths, weaknesses, opportunities, and threats. It identifies brand growth opportunities including those achieved by brand repositioning and brand extension. The audit should result in recommendations to improve brand equity, brand positioning, and brand management and marketing effectiveness.

The following are typical components we provide our customers during a brand audit:

• Strategy review
• Marketing research review
• Communications review
• External information source review

In an over communicated society, standing out in the crowd starts with your name. Your company’s name and tagline are arguably the most important part of its brand. A great brand name is one of the most powerful forces in branding, marketing and advertising. It is the verbal, and sometimes visual, representation of the company. The name and tagline should communicate the story line of your company.

A brand name that wields that much power can only come through a powerful positioning strategy — one that keys in on the kind of appeal that can touch the hearts and minds of your target market. A great brand name can do this and own the talk of an industry. As you can see, there’s quite bit in a brand name.

We have the right processes in place develop successful names that are dynamic, effective and fully leverage a brand's potential. Our brand naming and tagline process is outlined below:

• Competitive Analysis
• Positioning
• Name/brand Development
• Trademark Prescreen
• Creative/Testing
• Final Name & Tagline

EXAMPLES OF BRAND IDENTITIES WE'VE CREATED FOR OUR VALUED CLIENTS

A fresh, professional brand identity can give your business an edge over your competitors. Our design team has years of experience in developing award-winning identity designs for our clients that make the stand above the crowd.

We take the information and research from the previous stages and implement them into our identity design process as follows:

• Design Brief
  
• Research & Brainstorming
• Sketching, Rendering & Prototype Design
• Client Presentation, Feedback & Revisions
• Final Prepress & File Creation
• Business Suite Development