Mission
Our mission is to lead each of our dental teams on a journey to discover their practice’s unique brand story. We then use our state of the art software to automate an internal marketing process and build a patient base that will stay, pay, and refer.
Philosophy
We think of a practice as a brand story. Every dentist and team we work with has a unique story that has lost momentum or has yet to be discovered. Our team has a unique passion for helping practices tell their stories, and accurately communicate who they are to each and every patient.
Process
Practice brand stories are told through many channels such as visual, verbal, tactile, experiential, and now more than ever, interactive. Brainstorming, researching, and strategic planning all help us provide each practice with a unique plan for cutting through the clutter of traditional advertising. Through staff communications training, experiential design elements and automated marketing, our highly qualified consultants position the practice’s new brand in the marketplace.
Strategic Planning
- Lock in your desired goals
- Assess the health of the practice
- Build and/or refine your message
- Develop your actionable items
- Install Legwork software widget
- Utilize Legwork's number cruncher | demographics reports
Brand Development
- Develop your logo | tagline | keywords
- Design your printed | E-Mail | Text | Website Graphics
- Develop your social media campaign plan
- Design your referral rewards and retention program
Legwork Automation
Enter new patients into Legwork widget and we handle the rest, including the following:
- New patient online automated health history forms
- Printed mailers - Your data is sent to our servers and we print and mail on your behalf
- Email | Text Messages - Pre-designed email and text messages are fully automated and timed
- Email Surveys - On-demand surveys can be instantly generated to your entire patient base
- Upselling communications - Pre-designed upsell communications are mailed/emailed monthly
- Referral programs - Fully automated referral rewards and retention programs
Analysis & Reporting
- Review detailed patient demographic reporting
- Review detailed referral/survey/patient retention/web statistics and more
- Work with DDS Brand Practice Management Consultants to ensure your success
- Fully Measure your return on investment