Strategic Planning Services
DDS Brand provides strategic planning services prior to implementing a dental practice marketing campaign regardless of budget and desired outcome. Proper planning will ensure that you achieve a goal that is well-defined and measurable.
Numbers tell a story
When properly analyzed, the financial data of a practice combined with a demographic breakdown of its patient base can reveal key areas of weakness as well as opportunities. Our practice management consultants work with your patient data in tandem with Legwork's number cruncher to focus on those key areas of opportunity. New patient flow, scheduling inefficiencies, case acceptance rates and more will be uncovered and analyzed to help you achieve real results.
What do your practice communications say about you?
Attracting and retaining a new patient begins and ends with how they build trust with your practice. This is called brand experience. Your patients brand experience determines whether or not they will stay, pay and refer others. Legwork's brand audit reporting feature assists you in properly aligning your existing brand and/or helping you build a new one. We can assess everything from your logo, colors and website to your keywords and practice value proposition. Then we work with you and your staff to refine your brand or create a new one, ensuring that you are communicating a consistent message to your patients. The result of this "brand rennovation" is a loyal patient following that is continuosly growing through referrals.